Everything you need to know about Affinity at Serangoon in Singapore”

Abid Ali
5 min readMay 7, 2020

Affinity at Serangoon appears to be all ready to enhance the overall appeal and allure of the neighborhood. As the first step towards this enhancement, it is presenting upmarket homes for the current residents of the Serangoon area. This offer is also being extended to the buyers, who seek to enjoy their dream living near the Serangoon Gardens in the landed housing estate.

This housing estate is surely one of its kind. Being fully embellished with classical architecture and creative aesthetics it stands tall among all of the neighboring landed estates. Its top-quality residential units and multiple varieties of units compliment the landed homes. The Affinity at Serangoon comprises 1,052-units planned and executed by a consortium of giants in the developer’s industry. The consortium is led by Oxley Holdings and includes SLB Development, KSH Holdings, and Apricot Capital.

Affinity at Serangoon is one of the most enduring residential projects among other housing development projects in the area. It came as a redevelopment plan for the HUDC estate, Serangoon Ville.

The remarkable offers:

Affinity at Serangoon is offering 1,002 apartments with multiple bedroom combinations, ranging from one to four. There are 474 normal bedroom units with 1,711 sq. ft., area. Affinity at Serangoon also embraces 10 penthouses with an area ranging from 1,550 to 1,701 sq. ft. The 40 townhouses with 2,056 to 2,347 sq. ft. area also stand as an enduring attraction for the buyers.

The Affinity at Serangoon experienced a record-breaking success rate. With its sales launch last June, 76 units were sold within the first week of sales. $1,565 psf came as the average selling price of these units. The two townhouses sold within this first week of sales were sold for around $2.39 million and $2.33 million. This remarkable selling price speaks for the attraction Affinity at Serangoon holds for its potential buyers.

The project is still cherishing the same success rate. The 563 units sold to date account for almost 53% of total units. This rapid sale within a year is surely record-breaking and the result is an increased average sale price which has reached $1,490 psf for the condo units and an even more price of $1,486 psf for the lavish townhouses.

Variable family accommodation Units:

This project is a well-organized and well-planned one. The design of the project has been made keeping in mind traditional family requirements and preferences. Consequently the one-bedroom unit with 474 to 689 sq. ft. area easily fits a queen-sized bed. The three and four-bedroom units entail even larger space. These units cherish vast areas ranging from 1,410 to 1,711 sq. ft. This enormous area provides generous living space and dining area for average-sized families.

Just as the demand for the Affinity at Serangoon project has increased it has attracted some multi-generational families to take up some units. There is an attractive option for various multi-generation families which is obvious by a healthy purchase rate of townhouses. These large family units denoted as strata houses are open for sale and almost 40% of these houses have been purchased to date. These are total 40 units of two-story strata houses offering four to five-bedrooms accompanied with an attractive backyard. For a very few units, the backyard also embraces a fascinating pool.

The demand for these units has increased so much that nowadays it has now become difficult to find strata landed houses with the best architecture and utmost facilities.

Cross Island boost:

The Affinity at Serangoon project received sales up thrust this year after the documented launch of the future Cross Island MRT Line. These details were made public on Jan 25. This cross-island is Serangoon North, located around 300meters away from the condo, which will serve as the future stations. This announcement has attracted a lot of potential buyers and has created a lot of momentum in the residential industry of the area.

The Cross Island Line- providing the enduring benefits to Affinity at Serangoon. As the station is a few minutes’ walks from Affinity at Serangoon it has certainly provided an enhanced convenience to all the visitors and the residents. This has made the project come in prominent limelight of news and media. All this news gave a tremendous uplift to Affinity at Serangoon. At the weekend over 26 and 27 January, a record sale of 31 units was recorded. This pattern continued in the following weeks. The authorities have recorded a sale of around 70 units for the period Jan 26 to February 7. All this totals to 390 units sold maintaining a 37% sale of total units.

The beneficial Cross Island Line will boost the already existing high degree of connection and access to the residents of Affinity at Serangoon. The area is blessed to be acquainted with Circle Line. To its north-east is Serangoon MRT Interchange Station which connects it to Central Expressway, Seletar Expressway, and the Kallang-Paya Lebar Expressway.

Serangoon Gardens plea:

The Serangoon Garden is all circled with architectural and luxurious attractions. On one side it is embracing the popular Chomp Chomp Food Centre along Kensington Park Road. The other side of the neighborhood is cherishing the amenities including Serangoon Garden Market & Food Centre and myVillage. Shophouses and commercial bodies serving in Serangoon Gardens supplement retail offerings of F&B. As an additional treat, the area comes under proximity to NEX Mall lying overhead the Serangoon station.

All this commercial access and connection has made Affinity at Serangoon the dream living for the residents. It is positioned with a rich architectural inheritance and has a comparatively laid-back atmosphere but at the same time maintains moderate proximity to amenities.

Not only are the retail bodies accessible but the basic utilities like educational institutes are no far from Affinity at Serangoon. Rosyth Primary School is just 1km away from Affinity at Serangoon. Other educational institutions located in the neighborhood are Nanyang Junior College and Paya Lebar Methodist Girls’ Secondary School.

Affinity at Serangoon is an ideal residence with closely located business centers, transport connectivity, and industrial landmarks. With the ownership of these units, the buyers will surely cherish the capital appreciation and a source of rental income.

Condo Name: Affinity At Serangoon

Address: 130 Serangoon Ave North 1 Singapore 550130

Telephone: +6563879196

Opening Hours: 9am — 8pm